WORLD BREASTFEEDING WEEK 2026

THEME:“BREASTFEEDING FOR A SUSTAINABLE START IN LIFE: STRENGTHEN WHAT WORKS” IQ City Institute of Nursing Sciences, Durgapur, observed World Breastfeeding Week, 2026 on 4th August, 2026 at Bankura Sammilani Medical College and Hospital with the objective of creating awareness regarding the importance of breastfeeding, infant nutrition, and maternal and child health. The programme was organized under the esteemed guidance of Prof. Dr.BCamala , Principal, and coordinated by the Department of Paediatrics Nursing and OBG Nursing, and M.Sc. Nursing 1st and 2nd Year students of IQ City Institute of Nursing Sciences, Durgapur. The programme commenced with a warm welcome and an introduction to the significance of World Breastfeeding Week and its 2026 theme. A comprehensive health education session was conducted on exclusive breastfeeding, weaning, and immunization, emphasizing the importance of initiating breastfeeding within one hour of birth, exclusive breastfeeding for the first six months, timely complementary feeding after six months, and adherence to the National Immunization Schedule. Mothers were encouraged to ask questions and actively participated in the interactive session. Aspart of the programme, demonstrations on Kangaroo Mother Care (KMC) and correct breastfeeding techniques and positions were conducted to educate mothers on proper breastfeeding practices, skin-to-skin care, correct attachment, and positioning for successful breastfeeding. The demonstrations helped mothers gain confidence in breastfeeding and newborn care. The programme received an enthusiastic response from the participating mothers and their attendants. It successfully reinforced the importance of exclusive breastfeeding, appropriate complementary feeding, immunization, and Kangaroo Mother Care in promoting the healthy growth and development of infants. The programme concluded with the distribution of snacks among the participating mothers.